The Storyteller

Icon

She who tells the best story wins.

Must Reads from the New York Times

The Times has had a bunch of goodies recently, two from someone I know, which is a thrill in itself.

How Some Men Fake an 80-Hour Workweek, and Why It Matters: This piece, which ran in the Upshot, is fascinating and something I’ve noticed, in different forms, for a long time. People (who are usually women) who ask for flexibility and other family-friendly accommodations get punished with lower performances reviews. Those who figure out how to get flexibility without asking for it (who tend to be men) are rewarded with flexibility AND higher performance scores. There’s lessons here for people who want to be high performers AND good parents, but I think there are business lessons here, too. Face time doesn’t count: say it with me. Yes, it’s actually harder to measure results than hours, but it’s better for everyone. And leads to overall higher performance.

80-Hour Work Week? This is How She (or He) Does It: KJ Dell’Antonia takes the Upshot piece and builds on it, connecting it to the upcoming book I Know How She Does It by Laura Vanderkam. This book comes out on June 9 and it’s at the top of my dying-to-read list.

My friend Taffy Brodesser-Akner is an extraordinary talent. If you love great writing, follow her. Everything she writes is magical.

Two cases-in-point:

With Drybar, a Curly-Haired Girl Wages a Global War on Frizz: A really fun feature (and one of the few decent business stories I’ve seen in the Times in a LONG time) about the blowout-bar trend. Full of many delicious lines that I won’t ruin for you, but there’s also a great marketing lesson. The founder of Drybar aptly notes that she is NOT selling blowouts (the feature) but is actually selling “happiness and confidence” (the benefit). Genius.

Meanwhile, her profile of Kris Jenner in this weekend’s Magazine is just awesome. And a great lesson about looking around you, figuring out what your resources are and working them.

Advertisements

Filed under: Uncategorized

Don’t Miss a Post: Subscribe Now

Subscribe to The Storyteller by email. Service provided by Feedburner. You need to confirm your subscription. If you need help, email me.

Tweet, Tweet!